Lifted Research Group also known as LRG is a clothing brand that targets those who are willing to be bold, to not to go with traditional, to create the tradition. I was especially inspired after reading about what Jonas Bevacqua (Co-founder and Creative Director of LRG) had to say about the inception of LRG and the identity of LRG.
Bevacqua on what it means to support independents:
” To be able to do what you want, whenever you want and not answer to anyone. To be able to hold your head high and say ‘we’re independent as fuck,’ and then say bravo.”
I highly recommend reading the whole conversation with Bevacqua, you can read it here, Conversation with Jonas Bevacqua.